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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Price Elasticity of Demand and Special Discounts
 Zeman, Jaroslav ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
This master thesis deals with the issue of special discounts. Assessments and proposals of successful special offers are based on the analysis of demand price elasticity. The key attribute of this work is the knowledge of product’s price elasticity of demand. The analysis of price elasticity of demand is based on real data. The paper is terminated with suggestions on creating and planning special discounts developed in consideration of the retailers’ specific goals.
Detailed record
Price Elasticity of Demand and Special Discounts
 Zeman, Jaroslav ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
This master thesis deals with the issue of special discounts. Assessments and proposals of successful special offers are based on the analysis of demand price elasticity. The key attribute of this work is the knowledge of product’s price elasticity of demand. The analysis of price elasticity of demand is based on real data. The paper is terminated with suggestions on creating and planning special discounts developed in consideration of the retailers’ specific goals.
Detailed record

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